Masterclass course: Complex Decision Making & Judgment based on Data.

How do we make better decisions through the application of data, such that we can be better ancestors?

This is a 10-week masterclass course for senior leaders, executives, board members, NED's and Directors. Each Tuesday Morning at 8.30 GMT there is a 40-minute call. There is no pre-reading, no homework; all the content and learning is bound into the sessions. Each session has 20 minutes of content and 20 minutes of rapid-fire questions and open- discussion.

The value and takeaway will be your ability

  • to question data in a new way

  • to explain the complex in a simple linear narrative

  • to understand and mentor those who are asking for decisions using data

Private Course for a Team or Company

This is a single flat fee irrespective of how many sign up or attend. It cannot be recorded. All materials remain the property of Digital20 and are licensed under a creative commons licence for use and re-use by the company as long as not used in a commercial manner to create direct income from their use.

Public Shared Course

The course fee is £1 per minute. (£400) All reduced fee requests will be granted, without question, and you receive the same materials. The course is aimed at senior leadership and potential, therefore all places are based on qualification criteria.

Course Content


  1. Data is creating more and more signals and noise. Our hierarchy and structures appear unable to cope with the volume of data, so what does it all mean?

  2. Are Balanced Score Cards and KPI’s innovations nemesis? #data for #growth through #innovation. Discover and break the right number of critical links between outcomes and rewards/ incentives. Find and modify reinforcement linkages between outcomes and culture so that all questions can be rewarded.

  3. Power, agency and influence: a new framework about complex relationships exploring the relationship between power, agency and influence. The intent is to unpack each of these words and their relationships to each other. Power, agency and influence can have a constructive or destructive relationship cycle. We will explore how power, agency and influence in a constructive cycle lead to better outcomes and conversely how power, agency and influence in a destructive cycle lead to worse outcomes.

  4. The S-Curve in an age of emergence Exploring how the S-Curve can help us with leadership, strategy and decision making in an age of emergence: (properties or behaviours which only emerge when the parts interact as part of an inclusive whole)

  5. Humans want principles, society demands rules and businesses want to manage risk, can we reconcile the differences? The linkage between principles and rules is not clear because we have created so many words and variances in language that there is significant confusion. We are often confused about what we mean as we are very inconsistent in how we apply words and language, often to provide a benefit to ourselves or justify our belief. To unpack the relationships we need to look at definitions, but we have to accept that even definitions are inconsistent. Our conformational bias is going to fight us, as we want to believe what we already know, rather than expand our thinking. The conclusion — our rules are not aligned with our principles and this is an issue.

  6. Data

Data is Data Data is not oil, gold, labour, fire, sunshine. "Data is Data" and because we don't understand its complexity we keep making up bad analogies. This explores what data is.

Does Data have a purpose? If the purpose of data is “to share state” then the two essential characteristics data must have are rights and attestation. As data becomes information (knowing state), knowledge (patterns of states), insight (context in states) and wisdom — these characteristics of rights and attestation matter even more.

Wisdom is nothing more than new data. Wisdom is definitely not a pinnacle When you hear or read the list that ends in Wisdom, starting from data, we are framed into imagining a triangle, with wisdom at the top as something to aspire to. But wisdom itself if just another data point that needs to be tested.

  1. Data For Better Decisions — Nature or Nurture? Exploring why it is likely that if you pick a DATA philosophy/ ontology/ structure, you can only get what that structure will shine a light on or enable.

  2. Is the data presented to you, enabling a real choice? Unpacking why senior leaders need to develop skills to see past big noticeable loud (data) noises and uncover small signals if we want to be part of a Board that makes the challenging judgment calls.

  3. Quantum Risk: a wicked problem that emerges at the boundaries of our data dependency Data sharing has a number of new issues that we have not had to contend with before and the quantum data risk has a direct effect on our capacity for making a good decision from data

  4. Peak Paradox A framework that allows you to explore big issues that need to be talked about, without conflict